This project was inspired by 70s design and. began with using the typeface Presley. After I knew the direction I was headed in, I chose the color palette. I wanted this to lean towards warm earth tones for fall but I also included blue and light green to make it pop more. Additionally, I broke up the text to keep it easily digestible. For this project, I used Illustrator. The signs and Instagram story succeeded in promoting the food drive as many donations were collected!